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التسعير

التسعير من أهم العمليات التي تواجهه المشروع والتي يجب تنفيذها بمنتهى العناية والحرص لان تكون السبب الأساسي في تحديد المكانة السوقية وتساعد على جنى أرباح للمشروع كما انها قد تكون السبب في فشل المشروع.

تعريف التسعير

التسعير هي القيمة التي سيتم تحديدها مقابل إدراك المنتجات/الخدمات الخاصة بالمشروع.

خطوات التسعير للمنتجات / الخدمات التي تتخذها شركة تمويل

تحديد أهداف المشروع
تحليل مرونة الطلب
تحليل / تقدير التكلفة
تحليل أسعار المنافسين
التسعير النفسي
تحديد السعر المبدئي
تحديد السعر النهائي
تحديد نسب وأنواع الخصومات
تسعير الاستيراد والتصدير
علاقة ترابط المنتجات / الخدمات المعروضة بالأسعار

استراتيجيات التسعير

التسعير على أساس التكلفة
زيادة متوسط سعر الصفقة
تخفيض السعر بمرور الوقت
اختراق السوق
Freemium فريميوم
أعلى من أسعار المنافسين (القشد)
التفرقة السعرية
التسعير على أساس القيمة
تسعير الحزمة
التسعير الديناميكي
التسعير النفسي: سحر الأرقام الفردية

error: لا يمكن تحديد المحتوى لانه محمي

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